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Graphic used with permission of Sodexho Marriott Services (who do, by the way, run the food services at Southern Nazarene University). |
This graphic came from a Sodexho Marriott Services magazine advertisement. It appeared as a full-page ad in the February 2000 issue of Hemispheres, the inflight magazine of United Airlines.
The advertisement noted the ways three people with different job responsibilities might describe a lightbulb:
The ad's punch-line was "To us, it's the importance of seeing things differently."
Your assignment:
Describe this object in two or more different ways without using the word "lightbulb." Tell what kind of person would be most likely to use each of your descriptions.
Purpose of assignment:
Illustrate and reinforce how the categories and models we formulate from our experiences then influence how we continue to see and describe the "real world." This exercise can, in a very small way, aid in understanding the idea that we see things through a cultural lens. That lens shapes our "worldview."
 | Suppose you were "beamed" into a McDonald's restaurant from a distant planet. What would you conclude about earth's people? [ read more ] |
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Howard Culbertson, Southern Nazarene University, 6729 NW 39th, Bethany, OK 73008 | Phone: 405-491-6693 - Fax: 491-6658
Copyright © 2000, 2001 - Last Updated: October 13, 2005 | URL: http://home.snu.edu/~hculbert/bulb.htm